JĪ:HAN Formerly The Palacio Properties - Same trusted hospitality. Exciting new chapter. Established in 2017

JĪ:HAN Formerly The Palacio Properties

Hospitality Strategy & Advisory

Build a hospitality business that lasts.

Information Is Everywhere. Experience Isn't.

The short-term rental industry has never had more information available. Thousands of videos, podcasts, courses, and experts all promising the next secret to success. Lower your prices. Get better photos. Use dynamic pricing. Optimize your listing. Automate everything.

It's often the same ideas repackaged with different thumbnails and different price tags. Much of that content is designed to generate views or sell courses. And while some of it can be helpful, it's rarely enough to build a successful hospitality business.

Running a profitable STR isn't about memorizing tips. It's about understanding why your business is performing the way it is — and knowing when it's time to change strategy. That's where experience matters.

Information Is Everywhere. Experience Isn't.

Who I Work With

Whether you're launching your first property or managing a growing hospitality business, every engagement is tailored to your goals, not a one-size-fits-all program.

Operators

New Operators — Build your business on the right foundation instead of learning expensive lessons through trial and error.

Growing Operators — Create systems, improve operations, strengthen leadership, and prepare your business to scale.

Owners & Investors

Investors — Turn acquisitions into profitable, professionally operated hospitality assets designed for long-term success.

Hospitality Businesses — Improve accountability, streamline operations, strengthen leadership, and build organizations that don't rely on constant firefighting.

How We Help

Engagement Options

Every business is different, so every engagement is customized to your goals.

Power Hour

A focused 60-minute strategy session to solve a challenge, review your business, or provide executive guidance. Starting at $500

60-minute working session

Call notes + key takeaways

30-day action checklist with quick wins

STR Listing & Revenue Transformation

Improve positioning, increase conversions, strengthen guest experience, and maximize long-term revenue performance. Starting at $2,000

Positioning & differentiation strategy

Listing rewrite + optimization

Photo direction + visual improvements

Pricing framework + review strategy

Market Saturation Breakthrough

Stand out in crowded markets by identifying opportunities your competitors are missing and building a strategy that's difficult to copy. Custom engagement.

Demand and competition mapping

Differentiation strategy

Conversion improvement plan

Performance tracking framework

90-Day Business Transformation

A comprehensive operational reset focused on leadership, revenue, accountability, systems, guest experience, and sustainable growth. Starting at $7,500

Full diagnostics (revenue + operations + compliance)

KPI dashboards and performance tracking

SOPs and system implementation

Pricing + positioning reset + ongoing guidance

Fractional CEO / COO

Executive-level leadership for businesses that need strategic direction without the cost of hiring a full-time executive. Custom engagements available.

Operational oversight and structure

Team accountability and performance management

Revenue + compliance alignment

Reporting, strategy, and ongoing optimization

How We Work Together

Every engagement begins with understanding your business, not forcing you into a pre-built program.

Discovery

We'll identify your goals, challenges, opportunities, and what success looks like for your business.

Assessment

We'll evaluate your operations, revenue, systems, positioning, leadership, and overall performance.

Strategy

You'll receive a clear roadmap with practical priorities, measurable actions, and realistic timelines.

Where I Create the Most Value

Hospitality is about far more than filling calendars. It's about building a business that performs consistently, even when markets change.

  • Business Launch & Growth

  • Revenue Strategy

  • Operations & Systems

  • Leadership Development

Ready to Build Something That Lasts?

Let's have a conversation about where you are today and where you want to go next.

Schedule a Consultation

Fill out the form and we will be in touch!